STRUGGLING WITH STRATEGY IN YOUR THERAPY PRACTICE?
Many therapists feel this same tension. You're amazing in session, but freeze when it comes to websites, ideal clients, pricing, or promoting your work.
Build a brand with less burnout, more clarity, and aligned marketing strategies that actually work for you!
STORY TIME FIRST
Hi! I'm Sheema - a therapist, a business owner, and a marketing professor! I have 20 years of experience in corporate sales and marketing, and the world of private practice was a career pivot for me as well!
When I left my career in corporate marketing after 20 years to become a therapist, I was confident in my clinical skills — but navigating the business side of private practice felt overwhelming.
I knew how to build multimillion-dollar campaigns for Fortune 500 companies, but building my own business? Marketing my own services? That felt personal. Vulnerable. Confusing.
This course was born from my own pivot — and it’s the business training I wish I had when I started. Practical, empowering, and tailored just for therapists.
If you've ever thought, "I know I'm good at what I do, so why am I struggling to grow?"
You're in the right place.
As I started working on my business, rather than in it, I noticed a huge shift in my income, my stress levels. Once I become clear on who I wanted to work with, and what my core values were, everything fell in place.
COUNSELLING CREATOR - BRAND BUILDER COURSE
4 MODULES
The course includes 8-10 hours of video lessons designed to give you a complete understanding of business fundamentals for building a thriving therapy brand and practice.
INTRODUCING
MORE THAN JUST A COURSE
MODULE 1
Vision & Strategy Clarity: Foundations
Clarify your direction. Build a business that aligns with your values, strengths, and lifestyle — not someone else’s blueprint.
MODULE 2
Attracting Your Ideal Client:
Stop guessing, start connecting. Identify your dream clients and learn how to speak their language so they actually find (and choose) you.
MODULE 3
Marketing Made Simple
No more marketing overwhelm. Master the 4Ps of marketing — Product, Price, Place, and Promotion — in a way that feels ethical and easeful.
MODULE 4
Metrics That Matter
Know your numbers, grow your business. Learn how to track what’s working, make confident decisions, and boost your income without burnout.
INCLUDES FREE MEMBERSHIP TO OUR COUNSELLNG CREATOR CLUB COMMUNITY
Join a group of other therapists and let's chat about our goals, challenges and business strategy and build in community. With the purchase you have access to this community and will be offered special discounts on new courses, and products! We tell our clients about the power of community - let's walk the talk!
BRAND BUILDER COURSE
$299
HST NOT INCLUDED
What you'll learn
Clarify Business Vision & Brand: Define your unique vision, values, and brand identity to establish a strong foundation for your therapy business.
Develop a Personalized Business Strategy: Identify your business strengths and challenges, map out key growth areas, and create actionable plans to build or expand your practice.
Identify & Attract Ideal Clients: Learn how to define their ideal clients, articulate the unique value of their services, and apply strategies to attract and retain those clients.
Master Marketing Fundamentals: Apply the core principles of marketing (Product, Price, Place, Promotion) to promote their services effectively and build a sustainable business presence.
Set & Manage Business Metrics: Track essential business metrics, evaluate their progress, and make data-informed decisions to maintain business growth and resilience.
Implement Tools & Resources for Success: Gain practical tools, such as the Business Vision Planner and Ideal Client Profile Snapshot, to simplify business operation and drive continuous improvement.
FAQs
GOT QUESTIONS?
QUESTION
Who is this course for?
ANSWER
Mental health professionals starting their private practice or just starting their journey.
Established practitioners looking to expand or refine their business.
Anyone feeling overwhelmed by the business side of running a practice.
It's perfect for independent contractors who are working in multiple clinics as well.
QUESTION
What makes this course different from other therapist business trainings?
ANSWER
It’s created by someone who’s walked both paths — as a therapist and a marketing professor with 20+ years in the corporate world. You’ll get business wisdom tailored exactly for therapists, grounded in ethical care and personal alignment.
QUESTION
Do I need to own a private practice to take this course?
ANSWER
Nope! Whether you're an independent contractor, solo practitioner, or just starting out — this course is for you. If you offer therapy services in any capacity, you're running a business (even if it doesn’t feel like it yet). This course will help you treat it that way — with clarity and confidence.
QUESTION
What if I don’t have time to do it all right now?
ANSWER
You get lifetime access. That means you can go at your own pace, revisit modules when you’re ready, and grow your business on your timeline — not anyone else’s.
What you'll get:
4 Core Modules: Step-by-step lessons that guide you through vision-building, client attraction, ethical marketing, and business metrics — all created for therapists, by a therapist.
Take-Home Tools & Templates
Downloadable planners, ideal client worksheets, marketing action plans, and a KPI tracker so you can implement as you learn.
Bonus #1: Weekly Coaching Calls - Every week, we will review Modules 1-4 and use that time to dive in to your work real-time.
Bonus #2: Access to the Counselling Creator Club Community. Join a supportive network of clinicians where you can ask questions, share wins, and stay motivated (valued at $15/month — yours free).
Lifetime Access + Future Updates
No deadlines or pressure. Learn at your own pace and revisit the material whenever you need it — including all future updates.
Interested?
Build a values-driven, sustainable business that works for you, and will allow you to better serve your clients. Once you purchase the course you will have lifetime acess to it.
$299
HST NOT INCLUDED
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